I focus on driving growth through brand awareness, marketing campaigns and product design. I've worked with clients in the following industries: fintech, finance, education, health and safety and mental health.

My process always starts with asking "Why?" Determining what problem I'm trying to solve or what I'm trying to communicate helps me empathize more with the user. It also generates my enthusiasm for problem-solving and creating something impactful.
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Some of my key accomplishments include:

• I led a fintech startup’s (Borrowell) brand identity development and cross-channel marketing creative, increasing member acquisition by 3x.
  

• Driven by a love of storytelling, I pitched an animated explainer video that drove revenue growth by 16%.
  

• I reduced the average project timeline by 43% by introducing a sprint process to prioritize projects, while managing stakeholder expectations.
  

I'm actively engaged in intriguing design opportunities to collaborate with organizations on projects that drive social impact and foster growth through compelling storytelling.