During Borrowell's innovative push to transform credit building, I led the marketing creative for the product launch for Credit Builder. The email campaign captured the audience's attention with a 48% open rate. I brought the product's story to life through an explainer video, contributing to a substantial 16% revenue growth. The compelling landing page I designed converted visitors at a 6% rate, making the launch a standout success!
For the launch of Borrowell's new credit-building product, I designed ads and a landing page, swiftly customizing a proven template to meet a tight deadline. Post-launch, iterative design improvements led to an impressive ad CTR of 14% and boosted the conversion rate from 4% to 6%.
I led the branding effort for Borrowell, a fintech startup, creating a trustworthy and approachable identity with custom illustrations and a blue-purple colour scheme to convey wealth and stability. By directing a junior designer and freelancer and developing illustration libraries and templates, we scaled design production and achieved a 3x increase in member acquisition.
For a new mountain bike platform, Mountain Riders Collective, I developed a brand identity and website highlighting diverse rider skills and abilities. This strategy led to a 52% MoM increase in website visits and an average email CTR of 18%.
Building on the success of the free credit score ads, I transitioned Borrowell's reputation to include a financial product marketplace. Integrating this new messaging into performance marketing campaigns resulted in $7.29 first 30-day revenue per user from Microsoft Ads.
When Borrowell launched Credit Builder, user research indicated confusion and A/B copy tests showed no significant conversion improvements. I pitched and art-directed an explainer video to enhance user comprehension, leading to a substantial business impact with a 16% revenue growth.
I led the update of Borrowell’s “About Us” page, conducting competitive analysis and collaborating with the Marketing team to optimize content for multiple target audiences. The redesign maintained a 12% conversion rate, reinforcing my ability to create user-focused designs and articulate strategic decisions.
During Borrowell's innovative push to transform credit building, I led the marketing creative for the product launch for Credit Builder. The email campaign captured the audience's attention with a 48% open rate. I brought the product's story to life through an explainer video, contributing to a substantial 16% revenue growth. The compelling landing page I designed converted visitors at a 6% rate, making the launch a standout success!
I led the branding effort for Borrowell, a fintech startup, creating a trustworthy and approachable identity with custom illustrations and a blue-purple colour scheme to convey wealth and stability. By directing a junior designer and freelancer and developing illustration libraries and templates, we scaled design production and achieved a 3x increase in member acquisition.
Building on the success of the free credit score ads, I transitioned Borrowell's reputation to include a financial product marketplace. Integrating this new messaging into performance marketing campaigns resulted in $7.29 first 30-day revenue per user from Microsoft Ads.
I led the branding effort for Borrowell, a fintech startup, creating a trustworthy and approachable identity with custom illustrations and a blue-purple colour scheme to convey wealth and stability. By directing a junior designer and freelancer and developing illustration libraries and templates, we scaled design production and achieved a 3x increase in member acquisition.
For a new mountain bike platform, Mountain Riders Collective, I developed a brand identity and website highlighting diverse rider skills and abilities. This strategy led to a 52% MoM increase in website visits and an average email CTR of 18%.
For the launch of Borrowell's new credit-building product, I designed ads and a landing page, swiftly customizing a proven template to meet a tight deadline. Post-launch, iterative design improvements led to an impressive ad CTR of 14% and boosted the conversion rate from 4% to 6%.
I led the update of Borrowell’s “About Us” page, conducting competitive analysis and collaborating with the Marketing team to optimize content for multiple target audiences. The redesign maintained a 12% conversion rate, reinforcing my ability to create user-focused designs and articulate strategic decisions.
For a new mountain bike platform, Mountain Riders Collective, I developed a brand identity and website highlighting diverse rider skills and abilities. This strategy led to a 52% MoM increase in website visits and an average email CTR of 18%.
When Borrowell launched Credit Builder, user research indicated confusion and A/B copy tests showed no significant conversion improvements. I pitched and art-directed an explainer video to enhance user comprehension, leading to a substantial business impact with a 16% revenue growth.
Building on the success of the free credit score ads, I transitioned Borrowell's reputation to include a financial product marketplace. Integrating this new messaging into performance marketing campaigns resulted in $7.29 first 30-day revenue per user from Microsoft Ads.
