Portfolio

I led the marketing creative for Borrowell's Credit Builder launch, designing an email campaign, explainer video and landing page that increased user comprehension and revenue growth.

I led the branding for Borrowell, creating a trustworthy identity with custom illustrations and a blue-purple colour scheme to convey stability. I scaled production with a design system and templates.

I led the branding for Borrowell, creating a trustworthy identity with custom illustrations and a blue-purple colour scheme to convey stability. I scaled production with a design system and templates.

For a new mountain bike platform, Mountain Riders Collective, I developed a brand identity and website highlighting diverse rider skills and abilities.

I redesigned Borrowell’s Rent Advantage product page to showcase new payment plan options, improving user value and driving higher conversions.

For the launch of Borrowell's new credit-building product, I designed ads and a landing page, swiftly customizing a proven template to meet a tight deadline.

I led the marketing creative for Borrowell's Credit Builder launch, designing an email campaign, explainer video and landing page that increased user comprehension and revenue growth.