For the launch of Borrowell's new credit-building product, I designed ads and a landing page, swiftly customizing a proven template to meet a tight deadline. Post-launch, iterative design improvements led to an impressive ad CTR of 14% and boosted the conversion rate from 4% to 6%.
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I led the marketing creative for a new product launch, tackling a key challenge: users struggled to understand the product. Leveraging insights from user research, I pitched an explainer video to bridge this gap and designed a cohesive campaign, including an email series, ads and a landing page. I delivered assets that clarified the product’s value and drove increased engagement and revenue growth.
