Turning confusion into clarity was key for this product launch. I designed a cohesive campaign with an email series, ads and a landing page, delivering assets that boosted engagement and drove revenue growth.
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Building trust through design was at the heart of my work for Borrowell, a B2C fintech startup. I led the branding, crafting an approachable identity with custom illustrations. To scale production efficiently, I developed a design system and templates that ensured consistency across touchpoints.
