For the launch of Borrowell's new credit-building product, I designed ads and a landing page, swiftly customizing a proven template to meet a tight deadline. Post-launch, iterative design improvements led to an impressive ad CTR of 14% and boosted the conversion rate from 4% to 6%.
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I led the marketing creative for Borrowell's Credit Builder launch, designing an email campaign, explainer video and landing page that increased user comprehension and revenue growth.
