For the launch of Borrowell's new credit-building product, I designed ads and a landing page, swiftly customizing a proven template to meet a tight deadline. Post-launch, iterative design improvements led to an impressive ad CTR of 14% and boosted the conversion rate from 4% to 6%.
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I led the branding effort for Borrowell, a fintech startup, creating a trustworthy and approachable identity with custom illustrations and a blue-purple colour scheme to convey wealth and stability. By directing a junior designer and freelancer and developing illustration libraries and templates, we scaled design production and achieved a 3x increase in member acquisition.
